London, UK
jonathan@droprename.co.uk
Jonathan is Digital Director and co-founder of Catch Digital. Catch is an independent digital creative agency based in London. Their growing team of creative, technical and strategic specialists work with clients both large and small across a diverse range of digital projects.
Prior to setting up Catch, he worked at Halpern Cowan (a top 50 NMA agency) as the Head of Interactive, running the digital creative team in London. Before that he worked at Attic Media, Realise and Attention, as well as spending time as a self employed freelancer.
For his latest project offerings please visit catchdigital.com.
Catch Digital is providing the technology powering the inaugural Campaign BIG Awards. Our awards entry platform is facilitating online entry, payment and judging for over 1,500 entries. The awards are chaired by Nigel Bogle of BBH, with over 70 judges including Mark Cridge, Trevor Beattie and Rory Sutherland in total.
View Campaign BIG Awards
For Orange's new broadband product offering they needed an interactive application they could use in-store to help the customers learn more about the product. Working within Orange's stringent brand guidelines this touchscreen was designed & developed in Flash to be simple and user friendly. It is currently in Orange shops up and down the country.
View Orange Broadband Touchscreen
Armari make serious hi-end machines for serious, high-end users. The latest liquid cooled technology goes into making these machines among the the fastest, most sought after on the planet. This massive site was built from the ground up, starting with a complete rebrand of Armari, then translated into this new slick website.
Visit Armari.com
Ryan Air have taken off into new horizons with their Instant Win gaming site (inflight gambling will be a reality very soon). Working within their stringent brand guidelines this Instant Win site was designed & produced. Since it's launch it has been featured in various publications including; Daily Mirror, Washington Post, Independent & Business Week.
Visit Ryanair Instant Win Site
The Arts Council is a government-funded body dedicated to promoting the performing, visual and literary arts in England, they also distribute Lottery funds. This Flash greeting's card was designed & produced for all those associated with the Arts Council of England, a link was emailed out in their end of year newsletter. The style was in keeping with their print card & used the same imagery.
Visit case study
The world's first premium "fizzy vodka" required a dynamic eye-catching Flash website. Primarily to promote and show off the sexy drink itself, it also has the infamous Vodka 02 "Tapastinis" recipes, a pac-man game with the chance to win a create of the vodka and more.
Visit Sparklingvodka.com
Malmaison wanted to branch out to sell the products available in their hotel rooms. In keeping with the trendy brand, this online shop was designed this shop integrated it with a fully CMSed back end. You can even purchase Veuve Clicquot wellies.
Visit Malmaison Shop
Jonathan may be the digital director at webdesign / creative agency Catch but he still likes to get his hands dirty. He designed and built this site. The branding, started from just the name "Catch" was also designed and produced by Jonathan too.
Visit catchdigital.com
Jonathan developed the global online brand guidelines for Schroders and designed their global website template. This design is now the standard in 52 countries worldwide. In 2004 it won a Kasina award.
Visit Schroders.co.uk
The ultimate lads event "Weekend At Dave's" needed a site and email campaign to promote the huge event to be held at ExCel London. The site reflects his vision for the party, with interactive illustrations of everywhere the fictitious "Dave" went on his made-up travels. Half game / half informative site, this site makes learning about the event fun.
Visit Weekendatdaves.com
Jonathan designed & produced this website to promote trendy chain of award winning boutique hotels 'Malmaison'. The site has grown to include spa treatments, a shop and heavily utilises email marketing.
Visit malmaison.com
Jackpot Joy required some eye catching banners to sit on school reunion site Friendsreunited.com. The banners enjoyed 5200+ click throughs in the initial 4 week period. They continue to be successfully placed on Friendsreuinted.com.
View Banners
ParkerFox is an independent IT consultancy. They specialise in some pretty hefty blue-chip financial programming, but wanted a website to reflect the young dynamic the company gets from it's employees.
Visit Parkerfox.co.uk
A humorous video shot by Halpern Cowan formed the USP for this data capture exercise Jonathan designed. Submit your best chat-up line for your chance to win your office Christmas party. Just don't try any of these terrible lines.
Visit chatup site
This global group of investment companies needed an online presence. Injecting life by animating existing brand illustrations by filming live action characters & hand tracing them into Flash resulting in a 'window on the world'. Something a little different for an otherwise corporate & stuffy sector.
Visit Tamares.com
Cheapest Flights wanted a Flash game primarily as a data capture exercise. Jonathan designed this Flash game in reposnse to the brief. Stripping off the characters' clothes by throwing Snowballs at them grew their database by over 20k emails.
Visit Soaktheirsocksoff.co.uk
Preston Bennett required a web presence to separate them out from the other London property firms. This website was designed & produced to be a minimal, no-nonsense portal to go alongside a group of specialist area site.
Visit Prestonbennett.co.uk
HalpernCowan.com needed a revamp to reflect the changing face of the company. Jonathan designed this quirky site & conceived the animations. He never wants to animate another stickman ever again.
Visit halperncowan.com
Digital Agency Halpern Cowan needed a showcase site for their innovative viral campaigns for clients including Ebookers & Malmaison. A simple case-study style site was designed and produced to allow ease of navigation and accessible content.
Visit viral.halperncowan.com
This promotional game was designed & developed to go alongside the Nuts sponsored "Weekend at Daves" event at ExCel London. It was emailed out to the Nuts email list (600k+) and proved popular with every male involved.
Visit viral.halperncowan.com
Jon Baker is now making a name for himself after being international fashion photographer extraordinaire Jurgen Teller's assistant for 3 years. He's shot the likes of Sofia Coppola, Marc Jacobs & Samantha Morton. This simple site shows off his skills.
Visit Jon-baker.co.uk
Another viral Flash game for a Halpern Cowan client, Cheapestflights. This game was devised, designed & produced in a very short period of time, but is fun to play. A great success, it added over 26,000 new unique email addresses to the clients database, increasing it over 30%.
Play Dirty Dance Mat
The first of it's kind, an online dance community. Register yourself as an individual dancer or as part of a dance school. Find dance partners & be kept in the know of dance events happening in your area. Jonathan designed the look & feel, then built the XHTML valid site.
Visit dance-events.co.uk
Situated in Shoreditch, Hammer Lab specialise in high quality print production for the fashion and music industry. They have printed/retouched everything from Kylie's Greatest Hits album to Thierry Henry for Vogue. This minimal site show cases their portfolio.
Visit hammerlab.co.uk
Bacardi needed an application for their sales team to promote their Point of Sale Breezer products that can easily be shown on & off site. Jonathan designed & produced this large CD inn Flash MX in to achieve just that.
View Bacardi Flash
The world's first premium "fizzy vodka" people needed a whizzy eye-catching website. Primarily to promote and show off the sexy drink itself, it also has the infamous Vodka 02 "Tapastinis" recipes, a pac-man game with the chance to win a crate of the vodka & more which was all designed & produced by Jonathan.
Visit Sparklingvodka.com
This CD was sold on the high street as an installer for "FanMail" merchandise which was tied in to Ang Lee's 'The Hulk' movie. Jonathan designed and coded this fun Flash CDrom.
Launch The Hulk
Hoxton creative marketing agency Attention in Hoxton were so pleased with the work for Bacardi they asked Jonathan to create a CD for themselves to hand out to potential clients. The Creds brief was one of the loosest ever worked on, do whatever as long as it only takes 8 days.
View Attention Creds CDrom/Website
Jonathan's first foray into the world of Flash 5 back in the day. This game was produced strictly as a learning process for the new actionscripting syntax in v.5. It went on to crash the server when given the coveted XFM's 'Website of the Day' award!
Play Whack a Penguin!!
Designed & produced for a shopping portal, this cheeky Flash game was made in conjunction with some very talented illustrators at Attic Media. Lucky the client got the jokes.
play toss the fairy
"Spice up your next functional spec. Join the usability guru himself, Jakob Neilson, as he teaches YOU to spout incomprehensible web bullshit."
'The Science of the Web Economy', or "Bullshit Generator" was designed & coded in a day.
Designed & produced for Christmas portal happychristmas.com. Within 3 weeks of this game going live over 11,000 people had played and entered their details into the database. The main character was designed in Swift 3d V2, with the finishing touches done in Illustrator. The remaining graphics are produced by a mixture of Illustrator & Photoshop.
Play Turkey Game
Product designers Kinnerton Confectionary work with many great children's brands including The Tweenies, The Simpsons, Barbie; their client list reads like an 8 year old's Christmas wish list. This poster was designed to promote Kinnerton at an upcoming corporate show.
View Kinnerton Ad Artwork
The Drake Music Project is a charity which gives disabled people the opportunity to make music through clever specially designed instruments. This flyer had a run of 70,000 and went on every seat on Drake patron Jools Holland's winter tour.
View Drake Artwork
The creative Realise magazine is developed regularly in response to an open brief set by a member of the design team. Driven by the creative team, it encourages innovative vision. company-wide. This cover design and artwork were based on the issue's theme; 'Process & Procedure'.
View Magazine Artwork
An album cover is a cover used to package commercial audio recordings such as the printed cardboard covers that were typically used to package 12" gramophone records from the 1960s through to the 1980s when the 12" record was the major format for distribution of popular music.
View Album
Eye catching design + logo for Catch Digital. Dual sided heavy-weighted card. The cards are available in a range of colours. The red & purple ones being shown above were the first generation, there are now 3 sets to collect.
Visit catchdigital.com© Jonathan Smith 2001 - 2008
